Take Home Crafting Kit
Take Home Crafting Kit
Adobe Illustrator, Canva | 2026
Adobe Illustrator, Canva | 2026
An interactive kit for kids to craft and learn about park history.
An interactive kit for kids to craft and learn about park history.
Skills
Skills
Product Management, UX Research, Graphic Design
Product Management, UX Research, Graphic Design
Goal
Goal
Create with clarity and make learning fun
Create with clarity and make learning fun
Time
Time
2 months
2 months
Understanding the audience
Understanding the audience
Parents are typically the ones picking up crafts
Parents are typically the ones picking up crafts
I observed that the popularity of the previous crafting kit seemed dependent on awareness of their existence. Parents weren't inclined to pick up crafting kits until given verbal cues or after reading the flyer next to the kits.
I observed that the popularity of the previous crafting kit seemed dependent on awareness of their existence. Parents weren't inclined to pick up crafting kits until given verbal cues or after reading the flyer next to the kits.
Potential Causes and Solutions
Potential Causes and Solutions
Ambiguous packaging
Ambiguous packaging
Bigger, customized packaging stickers
Bigger, customized packaging stickers
No feedback loop
No feedback loop
Kit includes QR code with survey
Kit includes QR code with survey
Instructions difficult to translate
Instructions difficult to translate
Picture instructions, simple steps
Picture instructions, simple steps
Text too dense for children
Text too dense for children
Add graphics and visual cues, space out wording
Add graphics and visual cues, space out wording
Lack of quantitative data
Lack of quantitative data
Structured spreadsheet with costs and trends
Structured spreadsheet with costs and trends
Outcome
Outcome
Brand Guidelines
Brand Guidelines
Colorful palette, friendly typography, and 30+ icons
Colorful palette, friendly typography, and 30+ icons
Iconography
Iconography
The Crow
The Crow
All icons are connected to the park in some way. For example, the crow is a native species to the park area, and have lived in this area for over 70 years. This animal is also significant as the chosen Agents of Discovery Logo to represent Martial Cottle Park.
All icons are connected to the park in some way. For example, the crow is a native species to the park area, and have lived in this area for over 70 years. This animal is also significant as the chosen Agents of Discovery Logo to represent Martial Cottle Park.
Examples of other icons:
Examples of other icons:
Product Offered
Product Offered
Packaging Sticker
Packaging Sticker
+ Graphic signals what's inside, solving ambiguous packaging confusion
+ Style caters to children
+ Sustainable Material
+ Multi-purpose packaging, since the bag is also part of the craft
+ Graphic signals what's inside, solving ambiguous packaging confusion
+ Style caters to children
+ Sustainable Material
+ Multi-purpose packaging, since the bag is also part of the craft
Instructions
Instructions
+ Instructional pictures reduce reliance on text, providing explanation across languages
+ Icons closely resemble real life as additional cues for what to do
+ Feedback survey QR code will inform the production of future kits
+ Instructional pictures reduce reliance on text, providing explanation across languages
+ Icons closely resemble real life as additional cues for what to do
+ Feedback survey QR code will inform the production of future kits
Trading Cards
Trading Cards
+ Interactive and collectable form of learning
+ Icons and color coded words strengthen comprehension of information
+ Real picture connects craft to the park and encourages exploration
+ Interactive and collectable form of learning
+ Icons and color coded words strengthen comprehension of information
+ Real picture connects craft to the park and encourages exploration
Reflections
Reflections
Learned : Planning and management of large quantities, excel, importance of curiosity and adaptability to problems that arise, Canva tools
Went wrong : Theme and details of the kit had to be changed due to limitations in storage space, repeatability of craft, and funding confusion
Change : Collect more public data prior to creating anything (example: what are people already interested in at Martial Cottle Park?)
Learned : Planning and management of large quantities, excel, importance of curiosity and adaptability to problems that arise, Canva tools
Went wrong : Theme and details of the kit had to be changed due to limitations in storage space, repeatability of craft, and funding confusion
Change : Collect more public data prior to creating anything (example: what are people already interested in at Martial Cottle Park?)
Psst down here!
Psst down here!
